IntroductionMarket research is there to discover opinions, beliefs and preferences of potential and existing customers. It comes in many forms and styles, all with pros and cons. In this chapter we will be exploring a range of different options for market research available to organisations.
|
Key terms |
Mini-project for market research (HL IA primer)
Presentations
|
|
|
|
|
|
|
Recommended short video clips
|
|
|
|
|
|
|
|
|
Interesting longer video clips
|