IntroductionIn this unit we explore some broad ideas within the marketing function of business. We are also introduced to the marketing mix, i.e. the four Ps, and learn some interesting business tools such as position maps.
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Key terms |
Presentations
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Tasks
Guest Speaker
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This is a fantastically helpful video. It is a recording of Mrs Bajaj, a guest speaker we had in class a few years ago. Notice all the real life examples she provides - do your best to make connections to the IB syllabus aims.
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Recommended video clips
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