IntroductionMention 'marketing' to someone and they will probably first think advertising, but in this unit you will see how it is much, much more than that.
This introductory chapter is quite long and introduces you to some key ideas we will encounter in more depth later in the course. STUDYGUIDE on google classroom |
Key terms |
Presentations
|
|
Some recommended video clips
|
|
|
|
|